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The Tech Bay · Product studio · Agadir, Morocco A studio that ships.
A studio that ships.
In weeks, not quarters.
Real products — designed, built, and shipped to market in weeks. You bring the market and the distribution; The Tech Bay brings everything it takes to build.
4
products built or shipping
30 mo
running live, multi-country SaaS
9 / 9
product functions, all in-house
What's shipped
Real products. Tap any of them.
The bay isn't a deck of ideas — it's a shelf of things that exist. Some are live today, some land in the next few weeks.
On the App Store
Told.
Go on record. Three taps to seal a prediction, keep the receipts, and prove you saw it coming.
Coming soon
Karama
A social ledger for everyday life.
Coming soon
Ouech!
A trust-based social marketplace for Africa.
Work together
A fractional CTO who actually builds.
Most fractional CTOs advise. The Tech Bay ships. For funded startups and serious companies across France, Morocco, and Africa.
Fractional CTO
Ongoing technical leadership that ships. Architecture, the build, the hires, the calls — owned end to end, part-time, with founder-grade accountability.
Innovation & tech consulting
A senior technical brain on demand: AI integration, build-vs-buy, de-risking a new initiative, and shipping a credible v1 instead of a slide deck.
Free product teardown
Send your product or idea. Get back a sharp, no-fluff teardown — architecture, the AI opportunities, and the fastest path to shipping. No pitch. (A few each month.)
Free AI & innovation audit
For established companies weighing AI or innovation: send a process, product, or challenge. Get back a clear-eyed audit — where AI and innovation actually move the needle, and the fastest path to a working v1. No pitch. (A few each month.)
Smail El Boukfaoui
Founder & CTO
- Centrale Paris Engineering School — Executive MSc, Project Management
- UVSQ Versailles — MSc, Radio & Wireless Networks
- Iron Hack — UX / UI, Stanford Design Thinking
- Institute of Applied Engineering — BSc, Computer Science (Honours)
Fit check If the gap is build,
If the gap is build,
does this match what you need?
The best fit: you already own demand — and need one partner across the stack, not another pitch.
Design
UX → UI → design systems, multi-actor information architecture
Mobile
iOS shipping, App Store distribution, in-app subscriptions, push
Web
React / Vite / TypeScript — customer product + internal tools
Backend
APIs, async workers, third-party integrations, webhook handling
Data
schema design, row-level security, pgvector, realtime, migrations
AI / LLM
orchestration, retrieval, embeddings, AI-augmented pipelines
Infra
provisioning, security posture, observability, cost stewardship
Payments
Stripe, RevenueCat, subscription + billing webhooks
i18n
multilingual UI, content systems, and multi-market expansion
30 months
running a live, multi-country B2B SaaS (under NDA) with hundreds of paying users
6–7 weeks
to ship a full-stack iOS app — design through App Store
9 / 9
product functions in-house: design, mobile, web, backend, data, AI, infra, payments, i18n
The system
The playbook is open.
The same idea-to-App-Store-in-weeks system behind every product — the prompts, the phase gates, the rules. Open-sourced. Fork it. Ship with it.
$ phases: ideation → brief → strategy → design → architecture → build → launch
Example output
Told.
Phase 1 design deliverables from the playbook — user flows, wireframes, and high-fidelity screens. Shipped to the App Store as Told.
The long game
World-class technology and innovation, built from Morocco and held to a global bar — showing what's possible from here, and opening the way for the next generation of builders across Africa and beyond.
— The Tech Bay
Let's talk
Bring the market. The Tech Bay brings the build.
Work with The Tech Bay
Fractional CTO or tech / innovation consulting for funded startups and serious companies.
Free teardown or audit
Building a product? Get back a sharp teardown. An established company weighing AI or innovation? Get back a clear-eyed audit. No pitch, no fluff.